YOU ARE NOT UNDISCIPLINED

As we close out Q1, do you remember what you set out to do in January of this year? Have you met the goals that you set for Q1? Are you on target to meet your annual objectives?

How many of you are beating yourself up for forgetting, abandoning or feeling like a failure for not accomplishing the goals that you set for yourself or business?

And you probably are telling yourself: I wish I was more disciplined.

And the thing is, I’m going to argue that YOU ARE NOT UNDISCIPLINED. Or that your dreams are not possible… It’s that you set yourself up to fail.

If you are wired to always want change and improvement, then you are wired to look for a new way to do…everything, at any moment, for anything you do.

And then you see a news article about some VC firm that just invested $500K in a seed round start-up who looked at the same issue differently, and you change direction and tell the team to take a right turn.

You decide to install a project management system and after two whole months, decide it isn’t working for you, and ask the team to find a better one.

Or even more common, you see the opportunity in a new product line and decide to put all resources into blowing that new offer out of the water.

See?

Discipline isn’t the real challenge.

It’s patience.

Growth and change REQUIRE patience. And I argue that brand builders often lack that skills as it is the edge that makes them successful.

This may be hard to see in your business, but way easier in your life.

Have you tried 20 diet plans, but none seem to work for you perfectly?

Have you attempted 20 new sales systems, ad campaigns and social media strategies that don’t last?

Have you hired consultants and business coaches and agencies, but the results are often questionable?

Patience, coupled with systems, is your answer.

A momentum-driven business needs to think of itself more like a franchise, and less like a free-for-all.

By methodically focusing on one goal at a time, creating a system to achieve it, making that system easily replicated for both training and results purposes, you start to gain traction, growth and a team who is not running in 100 directions.

We have a system for doing this in my business, and with our clients. But for example sake, here is a simplified way of trying this process yourself.

If you still haven’t met your 2020 goals, give me 90 days to try the following:

• What is the ONE THING you want most in your business (or life)?
• What is one strategy you can try for 30 days to make it better?
• Can commit to trying that, consistently, for the entire month before moving on (sure, small tweaks are ok, but no complete overhauls?)
• After 30 days how do you operationalize the learnings in your business?

Now what comes next?

How does patience resonate with you as a factor for success?