This week we had a brilliant conversation with Erica Newell, on customer satisfaction. We’ve been talking a lot about how to increase sales in established businesses, and more often than not, changing the customer experience to remove barriers is even more successful than relying on marketing alone. I had an…

Why is starting over the most challenging opponent? So many times this week I was faced with people struggling to start again. Getting back into routine after an injury Trusting a team member to try again Expecting a vendor to get it right this time Getting a leadership team to…

Speaking is one of my favorite activities, and I have been booking more keynote speeches on all things marketing. One of the favorite topics these days in Marketing in the New Normal — companies come to me and ask for a deep dive on all the “newest trends in marketing”. …

Last week, I had a procedure and it was supposed to be outpatient, just a day surgery. As I looked at the clock 12 hours after going under, it was clear that there was no way I was going home that evening. Missed expectations is one of the most upsetting…

As we close out Q1, do you remember what you set out to do in January of this year? Have you met the goals that you set for Q1? Are you on target to meet your annual objectives? How many of you are beating yourself up for forgetting, abandoning or…

One of our superpower’s is seeing the possibility in companies, campaigns and leaders. Our latest offering is solving a need that is so prevalent in the industry. What happens if you are a new CMO and you aren’t satisfied with the marketing? No new leader wants to walk into a…

Somedays it feels like we are just doing it all. Today I am helping clients launch new campaigns and new marketing strategies, all while deciding on a new middle school for a child, prepping for a surgery, negotiating a new car, fixing a banking issue and trying to figure out…

What is YOUR goal for 2021? The exercise of setting goals is one of my favorite activities, and one reason that dawn of a new year or season always feels a bit more fun. We wanted to give you some of our favorite tips for growth out of season one…

I was reminded recently of how powerful stories are. A story can inspire, entertain or even teach. The power of a good story is that it stays with you for so much longer than a message devoid of emotion, truth and intimacy. In the last year, we’ve recorded over 30…